I used the following methods to protect my sites in advance from Google Panda/Penguin - major algorithm changes Google made recently to penalize and de-index over-optimized websites during the summer of 2012.

If you got hit by these massive updates recently, the following seo tips and info should help improve your site's suddenly rocky standing with big G over time...


First, let's understand Panda and Penguin.  The two main offenders to these giant Google algo updates were duplicate content and unnatural link schemes - mainly involving over-optimization of hypertext link anchor text. 

So, if your site had a bunch of low quality content and a blatant inbound link scheme, you probably suffered.

If your site had a sizable amount of duplicate content on multiple sub pages, take the time to make some onsite content changes:  

• Switch up the meta descriptions to make each sub page unique (doesn't have to be Shakespeare, just a basic description of the page - these are often left blank at first) 
  
• Edit image ALT tag duplicates if you use the same picture on multiple pages 
  
• Add a few new sub pages with completely unique, informative content
  
• Insert meta tags on each page - I realize tags have been devalued for SEO purposes but it surely can't hurt to have different sets on each sub page vs. leaving them blank
  
• Improve your internal link structure by adding unique links on each sub page to other pages of your site
  

A prime offender who likely suffered reduced rankings would be a local business website targeting each suburb of a metro area by creating specific landing pages for each city/town.  

It's easy to get lazy and crank out repeated content with just a few words (such as the targeted city name) changed on each page, but not worth it long term.

We are proud to announce a shift in our local business marketing efforts.  We will now be concentrating on affordable hair stylist marketing services due to a great response from hair salons over the past few months.

Our first hair salon client in Marsela Major, owner of The Salon M, a Frisco, Texas hair and beauty salon offering a wide variety of great services for women's hair, men's hair and more.  Our friend Trish (a stylist at Salon M in Frisco) put us in touch with Marsela and we are thrilled to be providing online promotion for both stylists.

Affordable custom hair add-ons & extensions are an important offering for any hair salon in Dallas as DFW and North Texas (particularly Plano and Frisco) are among the top markets for hair extensions in the entire USA.  We look forward to working with Marsela and improving her company's web presence in 2013 and beyond.

Why the departure? First, this is a rare case of us taking on a client with a physical, brick-and-mortar location. We typically deal with contractors and larger construction companies but the personalization that is possible with one-on-one clients like Marsela and Tricia makes this partnership very appealing for everyone involved. Like many small business owner, both Tricia and Marsela had problems in the past with online marketing companies taking their money without producing a drop of results.  We will change that.

DK Electrical is a group of electrical contractors in Dallas, TX offering basic and advanced electrical repair.  These residential and commercial electricians in North Dallas offer breaker box repair, ceiling fan installation and more at friendly prices with same-day service in most cases.  They are BBB accredited with a perfect A+ rating.  DK Electric is hoping to improve the organic visibility of their new website and generate more business in Dallas.  As the premiere electricians in Richardson, TX with over 30+ years of combined experience, they have a spotless track record and hundreds of testimonials from repeat customers across the North Dallas area.  www.dkelectricians.com for more info and contact information, etc.

Koory Motors contacted us to help them with their business.  They offer car repair at affordable prices plus car brakes and transmission flushing and more.  We look forward to helping 3rd generation owner Donny Koory improve his company's local presence in the Omaha area for years to come.

Some of the makes and models Koory Motors mechanics works on include:

• Honda
• Toyota
• Ford
• Chevy
• Jeep
• Nissan

​and more!

These guys are not in Dallas but I wish they were. Instead, I contact Nashs Automotive when I need a mechanic.